A Levi's apparel style film. Tom and I both had a laugh creating this; we both knew we wanted to explore Thetford forest and create a visual synergy between fashion and nature. We actually went into it with the licensed song in mind, and built the direction of shooting around the feeling of defiance the track gave us.
In the south of Spain on a winter's evening model and upcoming cycling talent Ollie Jones and I shot some lookbook frames for Le Col clothing brand. A mini lookbook for the current seasons’ range.
With a commissioned runner as talent, roaming guerrilla-style and permit-less around London with Soar Running’s new winter tights and lightweight running top, we created a bunch of standout images for then soon to be released garments.
A subject that needs as much attention and openness as possible. A cycling team and client VELO partnered with Prostate Cancer UK to help try to spread the word about the effects, symptoms and diagnoses of this disease throughout the elite cycling scene. There was a fairly large instagram ad purchase for this motion piece and I hope the project went some small way to helping.
Chilled out and spec; Tom and I just do our thing. Creating still frames earlier in the day then with the sun lowering we journeyed to a road that had captivated us previously with its ‘American-feeling’ wide open sense of space and filmed what can only be described as a character study.
Tuscan escape with cycling brand Huez to create a strong garment range lookbook. Vibes, food, locations, logistics, hard work.
“Make Felixstowe beach feel like LA”. My best friend Ollie’s (talent on a top modelling agency) and my bright idea.